As world of gadgets grows, online industry tunes in to video ads

SAN FRANCISCO (Reuters) – Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalize on consumers’ changing viewing habits and tap a $ 70 billion television market.

The ever-expanding array of gadgets that display online video, from tablets to Internet-connected TVs and DVD players, along with technology such as social media that facilitates distribution, has spurred new interest.

The growing trend means websites like Google Inc’s YouTube, Yahoo , AOL and Hulu have a better shot at tapping the mother lode of television advertising budgets, though video ads have a long way to go before they become as dominant a part of the marketing landscape as TV ads.

Research firm eMarketer says video is the fastest growing form of online advertising, with spending increasing 46 percent last year, and outpacing popular formats such as search ads and display ads.

Google does not break out financial results for its YouTube business, but CEO Larry Page said on Tuesday that spending among YouTube’s top 100 advertisers increased by more than 50 percent in 2012 compared with the year before.

There have been media reports that Facebook is developing a video ad service, and analysts will likely be looking for answers on that avenue when the social networking giant delivers its quarterly results on Wednesday.

At Yahoo, “one of our highest priorities was to create more online video experiences, because that’s where the demand is for advertising,” said Tim Morse, the former Yahoo finance chief who became CFO of video advertising technology company Adap.TV this month.

Advertisers are increasingly fond of video ads, Morse said, because of the similarities to TV.

“It’s the closest to what they’ve had offline. They’re looking for the same kind of medium where they can connect with consumers,” he told Reuters.

TURNING POINT

Chevrolet has been running online video ads for several years, but significantly ramped up its activities and investment in 2012, said Carolin Probst-Iyer, the manager of digital consumer engagement for the General Motors division.

“Last year was a bit of a turning point,” she said, as Chevrolet put greater emphasis on creating original video ads and looking for new ways to distribute spots, rather than simply running existing TV ads on YouTube and TV network websites.

One recent ad for the buzz-worthy new Corvette Stingray was viewed more times on mobile devices than it was on PCs, she said.

For Web publishers, video ads are good business. While typical banner ad rates can generate a few dollars per thousand views, video ad rates can reach $ 20 per thousand views, said eMarketer’s David Hallerman.

“All of the Internet advertising to date has come from print sources,” such as newspapers, magazines and yellow pages, said RBC Capital Markets analyst Mark Mahaney.

“We’re are at a point where television ad budgets are likely to come online.”

The explosion of new screens such as smartphones and tablets greatly increases the venues where consumers can watch video, whether they’re at their desks or on a bus. And social networking, which makes it easy for users to share favorite videos, has given marketers added incentive to produce video ads that can gain additional exposure by tapping into the social slipstream.

YouTube’s head of industry development, Suzie Reider, said marketers are increasingly developing ads that are tailored for specific audiences, making it more likely that Web surfers will actually watch them.

“We’re living in a day and age where nobody has to watch an ad that they don’t want to watch,” said Reider. “You can skip them on the Web, you can skip them on TV.”

To make its website more appealing to advertisers, YouTube has helped create hundreds of “premium channels” featuring professionally produced video as opposed to the amateur clips YouTube is famous for. And it’s developed a type of video ad that users can skip after five seconds – advertisers only pay if the ad is watched all the way through.

PRICE DEFLATION?

Despite the growth in Web video ad spending, which eMarketer estimates reached $ 2.93 billion in the United States last year, the firm said the spending still represents only about 10 percent of the broader online advertising market.

And that is a mere drop in the bucket compared with the $ 68 billion that Kantar Media estimates was spent on television advertising in 2011.

One potential constraint is the way big brands and agencies organize their marketing budgets, says Pivotal Research Group analyst Brian Wieser. Online video ads are typically funded from Web ad budgets rather than a much larger pool set aside for TV.

Analysts also note that the rich rates websites collect for video ads will decrease as more Internet sites open to ads – something that’s already happening thanks to technology that automatically pairs ads with videos on websites.

Still, many analysts and industry executives are optimistic about what they see as the bigger picture.

“The number of people watching TV seems to be stagnating or declining, and the number of people turning to the Internet for entertainment is surging,” said RBC’s Mahaney. “It almost inevitably drives these TV budgets online”

(Reporting By Alexei Oreskovic; additional reporting by Gerry Shih; Editing by Leslie Adler)

Gadgets News Headlines – Yahoo! News

Title Post: As world of gadgets grows, online industry tunes in to video ads
Url Post: http://www.news.fluser.com/as-world-of-gadgets-grows-online-industry-tunes-in-to-video-ads/
Link To Post : As world of gadgets grows, online industry tunes in to video ads
Rating:
100%

based on 99998 ratings.
5 user reviews.
Author: Fluser SeoLink
Thanks for visiting the blog, If any criticism and suggestions please leave a comment

Read More..

Ailing Jennifer Lawrence Steps Out at Screen Actors Guild Awards

By Maggie Coughlan

01/27/2013 at 07:30 PM EST

Despite being in ailing health, Jennifer Lawrence looked stunning on the red carpet at the Screen Actors Guild Awards on Sunday.

The Silver Linings Playbook star – who's nominated for her role as troubled girl-next-door Tiffany – is currently very sick, a source tells PEOPLE.

But that didn't stop the 22-year-old actress from stopping to chat with E! News.

"I'm fine, I'm fine," Lawrence told Giuliana Rancic. "I'm so worried everyone's like scared of me like, 'Are you still sick?' No, I'm fine."

Showing off her Dior gown and Chopard jewels, Lawrence continued to joke with Rancic, saying,"I have walking pnuemonia and it's highly contagious!"

When she was unable to attend Saturday's Australian Academy of Cinema and Television Arts International Awards in Los Angeles, her costar Jackie Weaver accepted her award on her behalf.

"I'm going to receive this on her behalf," Weaver told the audience according to E! News. "Poor Jen is really sick. She really is sick. She has pneumonia."

Read More..

CDC: Flu seems to level off except in the West

New government figures show that flu cases seem to be leveling off nationwide. Flu activity is declining in most regions although still rising in the West.

The Centers for Disease Control and Prevention says hospitalizations and deaths spiked again last week, especially among the elderly. The CDC says quick treatment with antiviral medicines is important, in particular for the very young or old. The season's first flu case resistant to treatment with Tamiflu was reported Friday.

Eight more children have died from the flu, bringing this season's total pediatric deaths to 37. About 100 children die in an average flu season.

There is still vaccine available although it may be hard to find. The CDC has a website that can help.

___

CDC: http://www.cdc.gov/flu/

Read More..

Teacher accused of molesting 20 student may have more victims, police say

This story has been corrected. See note below.

An Orange County investigation into a former Los Angeles elementary school teacher is being reopened after the man was charged with molesting a dozen students at a Wilmington grade school.

The earlier investigation into the relations between Robert Pimentel and four youths – one from Newport Beach, three from Long Beach – was dropped because of “insufficient evidence, lack of corroboration, problems with the availability of witnesses and other evidentiary issues," the Orange County district attorney’s office said.

But in light of Pimentel’s arrest, the case will now be forwarded to the Los Angeles County district attorney.

Susan Kang Schroeder, chief of staff for the Orange County district attorney’s office, said prosecutors in L.A. had requested that they handle “all of our charges as well as their charges.” No details of the earlier Orange County investigation were made public.

Pimentel’s attorney, Richard Knickerbocker, said the former teacher is “absolutely innocent” and cautioned that the accusations are just that.

The Newport Beach resident and former youth soccer coach is being held on $12-million bail. He is charged with molesting a dozen elementary school students in 2011 and 2012, though Los Angeles police allege there are a total of 20 child victims and one adult.

Schroeder said Newport Beach detectives first submitted a case involving the four children in 2005 and that her office twice returned the case to police for further investigation. Ultimately, it was decided not to file charges, she said.

Pimentel volunteered for AYSO for six years as a referee and about one year as a coach in the Newport Beach area. He was suspended last March after he told the soccer organization that he was under investigation by the Los Angeles Unified School District.

Pimentel coached boys and had a child who played youth soccer, said George Passantino, an AYSO spokesman.

Although neither the district nor law enforcement contacted AYSO at the time, Pimentel's volunteer privileges were suspended immediately after the league learned of the investigation, as is standard any time allegations arise, he said.

"AYSO takes this very, very seriously, and when any type of a concern of this sort comes up, it is addressed," Passantino said. "It's not casting judgment, but we're making sure those kids are safe. You've got 500,000 kids. That's a big responsibility, and we're proud of the reputation we have in that arena."

No players or parents have reported abuse by Pimentel to AYSO, but the league is encouraging players' parents to contact authorities if they have any relevant information.
In the statement, the league also said it is "prepared to work closely" with law enforcement, should that become necessary.

[Updated, Saturday, 1 p.m.: This story initially said that  Pimentel coached youth soccer for seven years. He volunteered for AYSO as a referee for six years and as a coach for about a year.]

ALSO:

Man is arrested on suspicion of twice evading CHP in pursuit

Secret jail tapes of Seal Beach murder suspect must be handed over

After several hours, burglary suspect climbs down from East L.A. roof

--Jill Cowan and Richard Winton

Photo: Robert Pimentel in court Thursday. Credit: Associated Press.

Read More..

French Capture Gao Airport in Move to Retake North Mali

KONNA, Mali — French special forces took control of the airport in the Islamic rebel stronghold of Gao, the French government said Saturday, meeting “serious resistance” from militants even as they pressed northward.

Gao is one of three main northern cities in Mali that has been under rebel control for months, and the capture of the main strategic points in Gao represents the biggest prize yet in the battle to retake the northern half of the country.

French airstrikes have been pounding the city since France joined the fight at Mali’s request on Jan. 11. French troops also took control of a bridge over the Niger River on Saturday, and the capture of the airport allowed a company of French soldiers to be airlifted in on Saturday afternoon, according to Col. Thierry Burkhard, the French military spokesman.

Another French company was on the road to Gao from Sévaré on Saturday night, and Malian and other African forces had begun to arrive, he said.

He stepped back from an earlier statement by the French Defense Ministry that declared the city freed by French forces, acknowledging that the statement was “a bit overdone.” Noting Gao’s 70,000 inhabitants, he added, “it’s not with a detachment of special forces that you take over a city.”

But with reinforcements streaming in, the battle for Gao appeared imminent.

Soldiers from Chad and Niger are expected to arrive soon, the French defense minister, Jean-Yves Le Drian, said in a statement. They will be part of a contingent of 1,900 African troops who have already arrived in Mali, fighting alongside the 2,500 French soldiers deployed here.

Gao’s mayor, who had fled to Bamako, the capital, returned to his city on Saturday, Mr. Le Drian said.

In Washington, the Pentagon said Saturday that the United States would provide aerial refueling for French warplanes. The decision increases American involvement, which until now had consisted of transporting French troops and equipment and also providing intelligence, including satellite photographs.

Gao, 600 miles northeast of the capital, had been under the control of the Movement for Oneness and Jihad in West Africa, a splinter group of Al Qaeda in the Islamic Maghreb.

Al Jazeera broadcast a statement from Al Qaeda in the Islamic Maghreb in which the group said it had withdrawn temporarily from some cities it held, but would return with greater force.

Little information has come from the other two main cities under rebel control — Timbuktu, the fabled desert oasis, and Kidal, northeast of Gao — for the past 10 days because mobile phone networks have been down.

Konna was overrun by Islamic fighters on Jan. 10, prompting France to intervene, and a clearer picture has begun to emerge of the fighting. Residents and officials here said that at least 11 civilians had been killed in French airstrikes.

Charred husks of pickup trucks lined the road into the town, and broken tanks and guns littered the fish market, where the rebels appeared to have set up a temporary base.

France’s sudden entry into the fray has left the United Nations and Ecowas, the regional trade bloc, scrambling to put together an African-led intervention force that had been in the planning stages. The Mali Army, which has struggled to fight the Islamist groups, has been accused of serious human rights violations.

From Konna, it is easy to see why the Malian government pleaded for French help after the Islamist fighters took control of the town. Just 35 miles of asphalt separate Konna from the garrison town of Sévaré, home to the second-biggest airfield in Mali and a vital strategic point for any foreign intervention force.

Residents said their town fell to the rebels when 300 pickup trucks of fighters, bristling with machine guns, rolled in and pushed back the Malian Army troops who had been guarding the town after a fierce battle.

Lydia Polgreen reported from Konna, and Scott Sayare from Paris. Elisabeth Bumiller contributed reporting from Washington.

Read More..

How to Share Vine Videos on Tumblr

When Twitter launched Vine Thursday it omitted one important social network from its sharing options: Tumblr. Looped GIF images are extremely popular on Tumblr, so the audience there for Vine videos is potentially huge.

Just because there’s no native way to share Vines on Tumblr, doesn’t mean you can’t share your creations on the site. Here are few different ways you can include Vine videos in your Tumblr posts:

[More from Mashable: Facebook Explains Why Vine Can’t Access Your Friends]

Upload Directly To Tumblr

If you want to share your Vine on Tumblr, one of the easiest ways is to just upload it directly to your Tumblr from your iOS device using Tumblr’s app.

Every Vine you create is automatically saved to the camera roll on your device. To upload to Tumblr:

[More from Mashable: John Tesh Thanks 500 Helpful Tweeters With $ 5 Gift Cards]

• Launch the Tumblr app on your phone


• Create a new post


• Select video from the options


• Choose existing video


• Select the Vine you’d like to upload from the video clips stored on your phone

Vine videos shared this way will just play through once rather than loop. To get that looped effect, you can import the video clip into your favorite mobile video editor (Splice is a good example, but there are many others) and copy it several times, laying the copies down on the timeline, one after another. Once you’ve reached your desired length, export the video and upload it just as you would a traditional video through Tumblr.

If you don’t have a video editor on your phone, you can email the clip to yourself from your phone’s Photo Library and edit it on your computer instead.

Embed a Tweet

Embedding a tweet on Tumblr is the easiest way to share the looped version of your Vine. To embed a tweet:

• Share your Vine on Twitter


• Go to Twitter.com


• Click on the More button on the tweet associated with your Vine


• Select Embed Tweet


• Copy the code generated by Twitter and add it to a post on Tumblr

If you don’t want to share all your Vines through your own Twitter stream but want the ability to embed them, consider creating a Twitter account just for your Vines. Once you tweet them, you’ll be able to copy/paste tweets or links to your Vine from your special account to your main account fairly easily, and you won’t pollute your traditional Twitter stream.

Upload To Your Favorite Video Service

iOS devices offer the ability to upload video clips directly from your Photo Library to YouTube.

Vine video files are saved as MOV’s so you can upload the file to almost any video service and then embed that player into your Tumblr blog.

The file can also be downloaded onto your computer and uploaded to Tumblr (or other sites) any way you’d like.

Have you tried sharing Vine videos on Tumblr, or another site? Let us know your own tips and tricks for sharing the video clips in the comments.

Click here to view the gallery: How To Use Vine

Photo by Emily Price, Mashable

This story originally published on Mashable here.

Tech News Headlines – Yahoo! News

Title Post: How to Share Vine Videos on Tumblr
Url Post: http://www.news.fluser.com/how-to-share-vine-videos-on-tumblr/
Link To Post : How to Share Vine Videos on Tumblr
Rating:
100%

based on 99998 ratings.
5 user reviews.
Author: Fluser SeoLink
Thanks for visiting the blog, If any criticism and suggestions please leave a comment

Read More..

Guy Fieri Says His Beef Sandwich Recipe Is 'the Bomb!'

By Maggie Coughlan

01/26/2013 at 07:00 PM EST

Guy Fieri's Beef Sandwich

Andrew Purcell; Inset: Michael Tran/Getty

After crossing the nation on Diners, Drive-Ins and Dives, Guy Fieri knows a thing or two about what makes a sandwich spectacular.

The co-host of Food Network's Rachael vs. Guy: Celebrity Cook-Off shares one of his all-time favorite recipes – his beef sandwich.

"The rye bread, the horseradish, the onions – it's the bomb!" he says.

Guy Fieri's Beef Sandwich

Ingredients
•1 ¾ tsp. fine sea salt, divided
• Freshly ground black pepper
• 1 ½ tsp. onion powder
• 1 ½ tsp. garlic powder
• 1 tsp. dried oregano
• 1 ½ tsp. paprika
• ½ tsp. chili powder
• 1 ¼ lb. beef top round
• ¼ cup sour cream
• ¼ cup mayonnaise
• ½ tsp. lemon juice
• ¼ cup hot horseradish
• ½ tsp. minced garlic
• 8 slices rye bread, lightly toasted
• 1 white onion, sliced paper-thin

Instructions
1. Combine 1 ½ tsp. sea salt, freshly ground black pepper, 1 ½ tsp. onion powder, 1 ½ tsp. garlic powder, 1 tsp. dried oregano, 1 ½ tsp. paprika, and ½ tsp. chili powder in a resealable 1-gallon plastic bag. Add meat and shake it around in the bag. Marinate in the refrigerator for 24 to 48 hours.
2. In a medium bowl, combine sour cream, mayonnaise, lemon juice, horseradish, garlic, ¼ tsp. sea salt and pepper to taste. Refrigerate for at least four hours.
3. Remove meat from refrigerator 20 minutes before grilling. Pre-heat grill or large grill pan to high. Grill for 15 minutes (7½ minutes per side) for medium rare. Cover meat and let rest 10 minutes. Slice paper-thin. Divide meat among four bread slices. Top with sauce, onion slices and remaining bread.
    

 
 

Read More..

CDC: Flu seems to level off except in the West

New government figures show that flu cases seem to be leveling off nationwide. Flu activity is declining in most regions although still rising in the West.

The Centers for Disease Control and Prevention says hospitalizations and deaths spiked again last week, especially among the elderly. The CDC says quick treatment with antiviral medicines is important, in particular for the very young or old. The season's first flu case resistant to treatment with Tamiflu was reported Friday.

Eight more children have died from the flu, bringing this season's total pediatric deaths to 37. About 100 children die in an average flu season.

There is still vaccine available although it may be hard to find. The CDC has a website that can help.

___

CDC: http://www.cdc.gov/flu/

Read More..

Nude woman hits nude fiance with car, CHP says

Authorities are investigating after a woman in San Bernardino County allegedly struck her fiance with a car. The California Highway Patrol said both were naked at the time of the Thursday incident.

CHP officials told KTLA News that the couple were in the parked car on Phelan Road in Phelan when Alberto Giovanni Bravo got out and walked in front of the vehicle. For reasons that are not clear, the woman, identified as 22-year-old Hesperia woman, got behind the wheel and ran into him.

Bravo was thrown onto the hood of the car and then tossed to the ground as the vehicle preceded to cross the road and run into a chain-link fence and some trees before coming to a stop.

The man was airlifted to a hospital and was said to be in serious condition. The woman, whose name was not released, was treated for non-life-threatening injuries. She was arrested on suspicion of felony DUI.

“Part of this investigation is of a sensitive nature and still under investigation,” a CHP officer told the Daily Press.

-- A Times staff writer

Read More..

Syrian Refugees Pour Into Jordan in Record Numbers, U.N. Says

BEIRUT, Lebanon — More than 6,000 Syrians have fled to Jordan over the past two days, a record influx that prompted the Jordanian monarch, Abdullah II, to call Friday for more international aid, even as the Syrian government urged refugees to return in a bid that was met with broad skepticism among antigovernment activists.

The accelerating flight from Syria into Jordan and Lebanon has occurred as fighting has raged near the southern city of Dara’a and in the northern province of Homs, where an increasing number of villages have been nearly emptied of residents, according to antigovernment activists inside Syria and people who recently fled the area for Lebanon. The government has recently stepped up its offensive in Homs in what may be an effort to clear a route from the capital, Damascus, to the pro-government strongholds on the coast.

In the northern province of Idlib, rebels declared that they had taken over the central prison and freed scores of prisoners. Antigovernment activists posted videos of fighters prying open barred windows to allow prisoners to escape.

More than 4,000 Syrians arrived at the Zaatari camp in northern Jordan on Thursday, and another 2,000 overnight, according to Melissa Fleming, the spokeswoman for the United Nations High Commissioner for Refugees.

The influx, consisting mainly of families led by women, brought to more than 30,000 the number of Syrians reaching Zaatari this month, close to double December’s number, Ms. Fleming said, speaking in Geneva.

Many had come from the city and the suburbs of Dara’a, she said, describing a “real day-to-day struggle to survive” in the face of combat damage, the closure of medical facilities and shortages of food, water and electricity.

The Zaatari camp, which opened in July, already has some 65,000 people, and the agency said it was working with Jordan to open a second camp by the end of the month to initially accommodate 5,000 refugees and eventually some 30,000.

The refugee agency reported that it was trying to register Syrians elsewhere in Jordan and expected to have 50,000 by the end of February, but it noted that the Jordanian authorities say 300,000 Syrians have now entered the country. The number of Syrian refugees in the region is approaching 700,000, the refugee agency said, with 221,000 registered in Lebanon, 156,000 in Turkey and 76,000 in Iraq.

At the World Economic Forum in Davos, Switzerland, King Abdullah issued an urgent call for help.

“I cannot emphasize enough the challenges that we are all facing, both in Jordan and Lebanon, and it’s only going to get worse,” he said. “What we’re asking from the international community is not just to help us with the refugee problems and their challenges as they face this harsh winter, but also stockpiling in Jordan so that we can move supplies across the borders to keep people in place.”

Jordan’s fears for its own stability surfaced last week when the country’s prime minister, Abdullah Ensour, said that if the Syrian government collapsed, Jordan would not accept more refugees but would use its military to create safe havens inside Syria for those displaced by conflict.

Syria’s interior minister issued a call late Thursday for refugees to return to the country, promising that even those who fled without their identity cards would be welcomed back.

The government also said, in a statement on the state-run news agency SANA, that political opposition groups were free to enter the country to take part in a national dialogue aimed at creating a transitional government — and that they would be free to leave the country as well.

Government opponents commented widely on social media that the offer could be interpreted as a trap. The authorities also called on people to pray for peace on Friday, a day after the holiday celebrating the birth of the Prophet Muhammad.

State television showed hundreds of people praying at the Umayyad Mosque in central Damascus, as a senior cleric prayed for President Bashar al-Assad and asked God for “a miracle of your many miracles, to cleanse our country from oppression and of those rogues who commit injustice, murder and slaughter.”

In Homs, activists reported that the government was shelling the neighborhoods of Juret al-Shiyah and Khaldiyeh, which have been heavily damaged by months of fighting. They also said a family, including five children, had been found killed and burned at home.

Anne Barnard reported from Beirut, and Nick Cumming-Bruce from Geneva. Hwaida Saad contributed reporting from Beirut.

Read More..